Size doesn’t matter. G-Xers, smallest of generational groups, spends the most on luxury goods [American Express]

When it comes to luxury goods, the buying power Gen Xers far exceeds their size

• The 46 million members of Generation X represent $125 billion in spending power
• Every year they spend:
  $3,235 annually on fragrances, cosmetics and beauty products
  $6,066 annually on fashion accessories
  $23,027 annually on men's and women's clothing
  $3,922 annually on wines and liquors

But… Millenials might be the best stimulus package (Millennialmarketer.com)

Gen Y influences as much as half of all spending in the US economy

• More than 4 in 5 (81%) of clothing/apparel purchases
• More than 3 in 4 (77%) of food/grocery purchases
• Technology related purchases:
  - Nearly 7 in 10 (69%) video game/system purchases
  - More than 2 in 3 (68%) computer purchases
  - 2 in 3 (66%) cell phone purchases

Politically uninvolved? You got the wrong generation (Pew Research)

Millenials prove their critics wrong by being socially and politically active

• 49% of people ages 18-29 voted in the 2004 election, up 9% from 2000 (40%)
• Millennials are more likely to vote Democrat than Republican (51% Democrat vs. 37% Republican)
• 58% favor gays/lesbians adopting children
• 48% support gay marriage
• 68% approve of inter-racial dating
• 31% believed abortion should be “generally available”

Want to talk to generation X? Do it in many languages [NASA Recruitment]

The large number of immigrants in Generation X makes diverse messaging a must

• Nearly 3 in 10 (29%) immigrants is a Gen Xer
• At least 1 in every 7 individuals in Gen X is an immigrant
• More than 6 in 10 (62%) Gen Xer’s is White, while 13% are African American, 12% Hispanic, 4% Asian, and 1% American Indian